Strategy

What We Believe

Strategy without users is just theory.
We start with what's actually happening.

What sets Friends Strategy apart:

We Go Where the Problems Are

We watch how people use government services, find what's not working, and figure out how to fix it.

We Focus on What People Touch

We don't reorganize entire agencies. We improve the forms, websites, and processes people use.

Strategy Capabilities

Discovery Research

Interviews, workshops, and surveys that uncover what users need and where they struggle

Content Strategy

Plain-language writing for websites, forms, and instructions

Service Design

Mapping how services work end-to-end to find bottlenecks and fix them

Policy & Process Alignment

Turning program rules into steps people can actually follow

Audience Strategy

Identifying who you're serving and shaping services to fit them

Digital Strategy

Roadmaps that connect technology decisions to program goals.

Other Services