The National Museum of African American History and Culture (NMAAHC)
Fall 2021Open Website →
The National Museum of African American History and Culture launched a new digital initiative called the Searchable Museum. The Searchable Museum provides a rich digital experience that connects a worldwide audience with NMAACH’s exhibitions.
Through an innovative online experience, the Searchable Museum combines existing and newly created digital collection assets, digitized exhibition content, and multimedia components, including 3D models, videos, and audio podcasts.
NMHAAC curators wanted to create a digital experience with a similar tone and feel as the in-person exhibitions. The team began developing intuitive navigation for the new, content-rich website. However, early user feedback found that audiences struggled with the complex, layered navigation in their search for content.
Friends From The City conducted multiple rounds of user research to better identify and understand the audience's pain points while navigating the Searchable Museum. We provided insights and recommendations which resulted in an enhanced, more enjoyable user experience.